Lumiara
Description
Lumaira offers a wide range of natural face serums for women that are a vegan and cruelty-free range of facial serums.
Client
Lumiara
Year
2023
Type of work
E-Commerce Website
Overview
For years, the beauty industry has given you and I what sells, not necessarily what works so Lumiara wants to think about skin, beauty and femininity differently. It’s time to make a change. That’s why Lumiara came along, and is here, quietly revolutionizing the skincare industry.
Problem Statement
In the rapidly growing skincare industry, consumers are often overwhelmed by the vast array of products available, each claiming various benefits.
Many consumers struggle to find reliable information, personalized recommendations, and a seamless shopping experience that caters to their unique skincare needs and preferences.
Despite their willingness to invest in skincare, users frequently encounter several pain points:
Lack of Personalized Recommendations 👎 : Users often find it difficult to identify products suitable for their specific skin type, concerns, and lifestyle due to the generic nature of most product descriptions and recommendations.
Overwhelming Product Variety 🤯 : The sheer number of available products can be daunting, leading to confusion and decision fatigue among consumers.
Trust and Transparency Issues 📉 : Consumers are increasingly concerned about the authenticity of product claims and the presence of potentially harmful ingredients. This distrust can hinder their purchasing decisions.
Solution
My goal was to create an online shopping experience that blends the feeling of shopping for premium skincare.
This experience is supported by a new user interface and enjoyable shopping experience tailored to individual user needs.
👉 The first strategies is to include filtering and sorting functionality
Needs-based navigation allows users to quickly narrow down their choices to products that are relevant to their specific skincare needs or goals, streamlining the path to purchase.
What I did
→ Implement sorting options by popularity, price and customer ratings.
→ Allow users to filter products by things like skin concern (e.g. acne, fine lines), ambition (e.g. clearer skin, reduced redness) and product category (e.g. For Face & Neck, For Ageless Eyes, For Face).
For example, someone with saggy skin can easily filter out products not suitable for their skin type, ensuring they only see options that address their primary skincare goals more effectively.
This confidence in product selection can lead to increased conversion rates.
👉 Share educational content on your skincare site
To share educational content on the site. For consumers who aren’t well-versed in skincare best practices or the science behind different skincare ingredients, educational content can help them understand their skin type, common issues, and how different products work in tandem as part of an effective skincare routine.
What I did
→ Use the website’s blog to provide informative articles and guides about skincare routines, ingredients and product usage.
→ Even better, offer tips and recommendations based on different skin types or concerns.
This knowledge empowers consumers to make informed decisions around which products are best for them.
This is extremely valuable for shoppers in the skincare industry, who typically face an overwhelming amount of choice.
👉 Showcase third-party endorsements and accreditation
These are excellent examples of ecommerce trust signals. They quickly communicate credibility to potential customers, boosting their confidence in the ability of your products to live up to your marketing claims.
This is especially important in the skincare industry with its high competition.
Awards are a particularly effective way to differentiate your products from similar offerings in this space.
What I did
→ Add logos of any awards or accreditations the brand or products have received.
Conclusion
The Lumaira skincare saw a 10% increase in the average order value and a 40% increase in traffic within the first three months of launch. The websites bounce rate saw a reduction of 14% and pages viewed per session increased by nearly 30%.
The new site has also helped The Lumaira’s organic search rankings, with the site seeing an 81% increase in organic traffic within the first three months, which has contributed to organic revenue growth of 17%.