29 Next
Description
The DTC commerce platform designed for digital marketers and performance-obsessed brands.
Client
29 Next
Year
2023
Type of work
SaaS Website
Overview
29 Next is the no-limits ecommerce platform designed for digital marketers and performance-obsessed DTC brands. At 29 Next we’ve made it our mission to make commerce more decentralized and democratic for everyone.
Problem Statement
29 Next provides innovative solutions designed to streamline business operations and improve efficiency.
However, they are currently facing several significant challenges on their website.
That are hindering their potential for growth and customer engagement. These are the identified problems:
Lack of Clarity 😶🌫️ : Visitors to their website often struggle to understand what the company does due to vague messaging and unclear value propositions. This results in confusion and disinterest, preventing potential customers from exploring their services further.
Information Overload 📃 : The current website features an overwhelming amount of text that complicates the user experience. Users are bombarded with information rather than presented with concise, impactful content that highlights their offerings effectively.
High Bounce Rates ⏳ : Due to the above issues, they are experiencing high bounce rates, indicating that visitors leave the site quickly after arrival without engaging with the content or exploring their service offerings.
Decreased Conversions 📉 : The combination of unclear messaging and overwhelming text is contributing to decreased conversion rates, as visitors are unable to grasp the benefits of services or feel compelled to take action.
So, based on the finding mentioned above, I have a rough idea of the section we want to include on the homepage and the goals each section will serve.
Below is the finalized design for the 29 Next. I’ve broken down each element of this page, explaining their purpose and how they will contribute to attracting new users and increasing conversions rate on the platform.
Solution
By revising the messaging to be more straightforward and focused, I have effectively communicated the company value proposition to visitors.
Clear headings, succinct descriptions, and prominent calls-to-action now guide users through our offerings, allowing them to quickly grasp how the company services can meet their needs.
“A well-organized and user-friendly navigation system can enhance engagement, leading to higher conversion rates and improved customer satisfaction”
This will aim to decrease bounce rates and improve conversion rates, ultimately driving business growth.
I use several customer quotes to tell the story from customer’ perspective, adding detail, credibility and personality to the website.
This is a solid tactic because it allows the reader to hear straight from the customer why they recommend 29Next’s service.
Also, with the clear and concise CTA, people can click on it for a free trial. This is an urge for the company's users to get at least started with a free trial.
On top of that, I design clear pricing plans based on the different services provided. You don't need to worry about finding plans that suit your needs, as you'll get plans tailored to your business requirements.
By clearly outlining pricing tiers and features, customers can easily compare options and select the plan that best suits their needs, making the decision-making process smoother.
When potential customers have a clear understanding of pricing and value, they are more likely to convert than if they are confused or skeptical about the costs.
Conclusion
Through these design efforts, I have created a more user-centric website that invites exploration and drives conversions. The user experience has been elevated, leading to a more favorable perception of the company brand and offerings. Ultimately, these improvements position their SaaS platform for sustained growth and success in a competitive market.